Whether you’re established or just starting, we can help your organization grow through the power of design.

Who we are

Piscatello Design Centre is a multidisciplinary design consultancy, founded by Rocco Piscatello in 1997. Since then, he, and the team around him, have established a methodology for combining business strategy and creativity to help organizations realize their full potential.

What we do

Over the year’s we’ve helped launch new businesses, rebranded existing ones, and created environmental signage for some of the best organizations in the world. We believe design and collaboration go hand and hand. Through collaboration we share, inspire, and test ideas.


To ensure success for our clients, we consider three driving factors. The people who use the things that we design, the ease of use and overall experience of the ecosystems we create, and the value of timeless beauty in a refined deliverable.


We believe that design can make organizations stronger. We strive to create intelligent and intuitive work that inspires loyalty in the people who interact with our clients' brands.


We guide an organization’s brand across all touchpoints both physical and digital to ensure a meaningful and memorable experience.


We help organization’s bring their brand to life by designing for peoples’ preferences, desires, and values.


We have created a singular studio that works across many disciplines in the field of design. Each team member contributes to uncovering the core idea of a project and is responsible for working within their own area of expertise.

Design Consulting

  • Design Workshops
  • Visitor Journey Mapping
  • Persona Development
  • Stakeholder Interviews
  • Design Thinking Facilitation
  • Coaching & Mentoring
  • Art Advisory

Brand Identity

  • Logomarks
  • Identity Systems
  • Icon Development
  • Brand Identity Guidelines
  • Digital Templates
  • Launch & Event Production
  • Book & Publication Design

Digital Experience

  • Content Strategy
  • Visual & Interface Design
  • Cross Platform Design
  • Content Management Systems
  • Full Stack Development
  • Content Design & Asset Creation
  • SEO Strategies & Social Media

Environmental Graphics

  • Signage Programs
  • Branded Environments
  • Super Graphics & Fine Art
  • Donor Recognition
  • Retail Tenant Guidelines
  • Exhibit & Retail Signage
  • Memorial Graphics


Rocco Piscatello is principal and creative director of Piscatello Design Centre. Piscatello is passionate about working with industry leaders to help their businesses grow and thrive. He was a former design director at Vignelli Associates prior to founding Piscatello Design Centre.

His past and present global clients include the Robin Hood Foundation, New York University, Ronald McDonald House, Hyatt Hotels, Ducati Motors, BMW, Frank Gehry Partners, Guggenheim Museum, Jean-Georges Management, Starwood Hotels and Resorts, Colorforms, United Colors of Benetton, Warner Bros., Metropolitan Transit Authority, Tishman Speyer, and the U.S. General Services Administration.

Piscatello has been cited for excellence by the leading organizations promoting superiority in design. Included are the American Institute of Graphic Arts and the Society for Experiential Graphic Design. Piscatello is a frequent speaker on design and was selected by Graphic Design USA as a “Person to Watch.”

His work is included in the permanent collections of the Denver Art Museum, the Vignelli Center for Design Studies, and the Library of Congress. His book. “Rocco Piscatello: Poster Works for FIT”, was published in 2017.

Let's work together.

Email us at or call to learn how we can become an extension of your team.