Visiting Artist Program

This year marks the fourteenth anniversary of the Fashion Institute of Technology’s Visiting Artist Program, a lecture series that brings distinguished designers of our time together with students, faculty, and design professionals in a public forum.

To announce each lecture, we designed posters that are clear and bold, that simultaneously allows the message to cut through a visually cluttered environment, while responding to the school’s budgetary constraints.

These posters, celebrated in several exhibitions, have won numerous awards, and are part of private and public design collections worldwide.

  • Identity development
  • Marketing materials
  • Print collateral

Rocco's beautiful series of posters is a crescendo of intensity and expression.

—Massimo Vignelli

Rocco is a typographer and what he does is quite extraordinary.

—Ivan Chermayeff

I've admired the bold yet economical posters that Rocco has designed for FIT's long-running visiting artist series. They recall an early Modernist time, yet are very contemporary.

—Steven Heller

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