Ronald McDonald House of New York
We are honored to be working with the Ronald McDonald House of New York on their newly renovated space on the Upper East Side of Manhattan. We developed a comprehensive base building and informational signage program that enables the house to guide their guests through the space and keep them informed of activities and important updates.
Our designs use color and typography to express the brand throughout the space. The bright reds and yellows contrast with the architecture, giving the messages authority. The custom icon system we designed for the program helps the House communicate important messages to their international guests. The tall red bands function both as wayfinding and donor recognition.