Lucrescent Bearings is the exclusive North American distributor for the established Asian manufacturer, Wepon Bearing. We designed a brand identity and several system applications, including stationery, marketing brochures, and a website.
The mark we created enables it to work in a wide variety of applications from a large sign outside their factory to the tiniest engraving on one of their bearings. We selected an italic font to suggest movement, and a circular shape for the mark to reflect the form of the bearings. The rich blue color conveys their experience, reliability, and dedication to quality.