Helen Tsanos Sheinman
Helen Tsanos Sheinman was raised by Cypriot parents and developed a passion for reconnecting her heritage through the art of cooking. While developing her book, Love, Laughter, and Lunch, she created her own unique collection of pottery and textiles made by contemporary artisans. In order to bring her cultural sensibilities to the global home, we created a brand strategy and marketing plan. Our brand identity program brings a fresh translation of the Cypriot culture by combining traditional artistry with modern design elements.