Confucius Institute for Business
The Confucius Institute for Business at SUNY is hosted by the Levin Institute in partnership with the Nanjing University of Finance and Economics. The brand identity program we created, which features a powerful symbol, unifies the partnership while establishing visual differentiation.
The prominence and directness of the identity instantly established the relationship between these two institutions and their business programs. A comprehensive standards manual brought coherence to all marketing communications.