American Numismatic Society

The American Numismatic Society houses the world’s largest collection of coins, medals, and paper currency from every part of the globe. The Society maintains an exhibition space, in addition to research facilities that are made available to international scholars and students.

To mark the opening of their new headquarters, we delivered a redesign of their existing identity that would become an integral, and long-lasting part of the organization.

In addition to revitalizing the long-established seal, the new system emphasizes the Society’s name and unites it with its numerous departments. All collateral, websites, publications, and signage express the identity in a clear, consistent way.

  • Brand strategy
  • Identity development
  • Marketing materials
  • Books and magazines
  • Print collateral
  • Signage and wayfinding
  • Donor recognition signage

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