4 West 21st Street

4W is a 17 story contemporary loft building located in the Ladies Mile Historic District in Manhattan. Rather than duplicate neighborhood architecture, the architecture both complements surrounding loft buildings and gives this building a unique identity. Our brand strategy, which included project naming, and descriptor-Living Luxury, was integrated throughout all the marketing touchpoints. Further details, including, building signage was also carefully designed to further enhance the developers’ message of quality living.

  • Brand strategy
  • Naming
  • Identity development
  • Marketing materials
  • Stationery program
  • Print collateral
  • Website design
  • Signage and wayfinding

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