We are an independent New York based strategic design consultancy.

We welcome you to work with us to strengthen your brand, increase business, and create meaningful experiences.

We achieve success for our clients by placing design at the centre of everything that we do together. Working holistically has been our core philosophy since we were founded by designer Rocco Piscatello in 1997.



Brand Identity

Brand Strategy
Competitor Research
User Research
Persona Development
Stakeholder Interviews
Identity Design
Identity System Development
Integrated Campaign Development
Roll-out Strategy

Experience Design

Information Architecture
Interaction Design
Content Strategy
Website Design
Mobile Experience
Visual & Interface Design
Cross-Platform Design
Content Management Systems
Data Analysis
Social Media Strategy

Environmental Design

Navigation and Wayfinding
Cost Research & Budget Planning
Visitor Journey Mapping
Base Building and ADA Signage
Super Graphics and Art
Donor Recognition Strategy
Donor Recognition Systems
Building Retail Tenant Guidelines
Exhibit and Retail Signage
Memorial Graphics

Leadership Team

Our diverse and talented design team brings its specialized skills to every project. Strategists, typographers, coders, developers, illustrators, and photographers—we are all designers.

Collectively, we work closely with our clients, believe in the power of design, and strive for greatness every day.

Rocco Piscatello

Chief Creative Director

Jonah Allibone

Branding, Digital, & Environmental Experiences

Leandra Tidwell

Branding, Digital, & Environmental Experiences

Joshua Kessler

Branding, Digital, & Environmental Experiences

Kimberly Piscatello

Communications & Operations

Sun Eun Kim

Branding, Digital, & Environmental Experiences

Rocco Piscatello

Rocco Piscatello, principal of Piscatello Design Centre, is a designer who specializes in the creation of design systems that integrate brand identity, interactive digital experiences, and environmental signage for clients and cities around the world. His passion is for helping companies create great brands, products and services through the power of design.

Prior to starting his own practice in 1997, Piscatello worked with the legendary designers Lella and Massimo Vignelli at the international design firm Vignelli Associates.

Piscatello’s award-winning work has been published and exhibited extensively in the United States, Europe, and Asia, and has been cited for excellence by the American Institute of Graphic Arts (AIGA), Society for Experiential Graphic Design (SEGD), Communications Arts, Graphis, HOW, PRINT, and the Type Directors Club.

Piscatello’s poster works are part of AIGA’s National Design Archives, Library of Congress, Milton Glaser Design Study Center, Vignelli Center for Design Studies, and numerous private collections.

Awards & Recognition

Piscatello Design Centre is internationally recognized, widely published, and has received numerous awards from professional organizations and publications, including the American Institute of Graphic Arts (AIGA), Graphis, Print, Communication Arts, Society for Experiential Graphic Design (SEGD), and the Type Directors Club.