Piscatello Design Centre is a strategic brand, environmental, and digital design company. We value research, strategy, and have developed a human-centered design approach that helps organizations grow and thrive. We were founded by graphic designer Rocco Piscatello in 1997.


Brand Identity

Brand Strategy
Competitor Research
User Research
Persona Development
Stakeholder Interviews
Identity Design
Identity System Development
Integrated Campaign Development
Roll-out Strategy

Experience Design

Information Architecture
Interaction Design
Content Strategy
Website Design
Mobile Experience
Visual & Interface Design
Cross-Platform Design
Content Management Systems
Data Analysis
Social Media Strategy

Environmental Design

Navigation and Wayfinding
Cost Research & Budget Planning
Visitor Journey Mapping
Base Building and ADA Signage
Super Graphics and Art
Donor Recognition Strategy
Donor Recognition Systems
Building Retail Tenant Guidelines
Exhibit and Retail Signage
Memorial Graphics

Leadership Team

Our diverse and talented design team brings its specialized skills to every project. Strategists, typographers, coders, developers, illustrators, and photographers—we are all designers.

Collectively, we work closely with our clients, believe in the power of design, and strive for greatness every day.

Rocco Piscatello

Chief Creative Director

Leandra Tidwell

Director of Branding & Environmental Graphics

Kimberly Piscatello

Director of Communications & Operations

Rocco Piscatello

Rocco Piscatello is the principal of Piscatello Design Centre and has 25 years of experience solving business problems with design solutions that are highly strategic, integrated across multiple communication platforms, and responsible towards society. His passion is for helping companies create great brands, products and services through the power of design.

Prior to founding Piscatello Design Centre, he was with Vignelli Associates, where he developed brand identity and environmental graphic systems for the American Center in Paris, Ducati Motors, Guggenheim Museum, Price Waterhouse Coopers, United Colors of Benetton, Warner Bros., and Waterstones Booksellers.

Piscatello has experience working on significant urban and transportation projects for Battery Park City, Grand Central Terminal, Port Authority, and the Great North Eastern Railway in England. Piscatello is currently working on transformative revitalization projects for Newark, New Jersey and Washington, D.C.

Piscatello’s recent projects, including interactive experiences, have been for 1100 Architect, Al Hirschfeld Foundation, American Academy in Rome, American Numismatic Society, Americas Society, Battery Park City Authority, Cornell University, Field Operations, Guy Nordenson and Associates, Douglass Winthrop Advisors, Jean-Georges Vongerichten, Kliment Halsband Architects, New York Landmarks Preservation Center, New York Genome Center, New York University, PBDW Architects, Robin Hood Foundation, Rockefeller Foundation, Starwood Hotels & Resorts, Thomas Phifer and Partners, United Colors of Benetton, and U.S. General Services Administration.

Piscatello’s award winning poster works for the Fashion Institute of Technology are exhibited worldwide and represented in the permanent collections of the Library of Congress in Washington, D.C., the Denver Art Museum, and several educational institutions. His work is also part of the Milton Glaser Study Center and Vignelli Center for Design.

Awards & Recognition

Piscatello Design Centre is internationally recognized, widely published, and has received numerous awards from professional organizations and publications, including the American Institute of Graphic Arts (AIGA), Graphis, Print, Communication Arts, Society for Experiential Graphic Design (SEGD), and the Type Directors Club.